Køge, Denmark and Amstelveen, Netherlands – November 2025 – VIANOMO, a leading Danish provider of digital nametags for events, and Parthen, a renowned Dutch company with a long history of providing innovative meeting services, are excited to announce a new strategic partnership. The collaboration was unveiled at the IBTM World conference in Barcelona this November. IBTM World is a premier global event for the meetings, incentives, conferences, and events (MICE) industry.

"We are thrilled to join forces with VIANOMO, a company that shares our commitment to excellence," said Jaap Bakker, Managing Partner at Parthen. "With VIANOMO, we can offer our customers a cutting-edge solution that complements our traditional portfolio and provides a circular solution for those who seek it."

The collaboration aims to make VIANOMO's digital nametags available to Parthen's extensive customer base, offering an alternative to traditional printed badges: "We believe that our digital nametags, which encourage reuse and responsible consumption, will be a valuable addition to Parthen's offerings," said Jørgen Boesen, Director at VIANOMO. "This partnership marks an important step in our mission to promote circular solutions within the international MICE industry.”